According to the report by Expert Market Research (EMR), the global voice assistant application market size grew significantly in 2023. Aided by the widespread adoption of voice technology across devices and industries, the market is projected to further grow at a CAGR of 24.5% between 2024 and 2032.
Voice assistants, essentially digital aides that employ voice recognition, natural language processing, and speech synthesis, are reshaping how individuals interact with their devices. These tools are commonly found in smartphones, smart speakers, and home automation systems and include household names such as Amazon’s Alexa, Apple’s Siri, and Google Assistant, among others.
One of the primary drivers propelling the voice assistant application market growth is the burgeoning smart home industry. As households globally integrate smart appliances and systems for better convenience and efficiency, voice assistants act as the nerve centre, facilitating seamless communication and control.
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Moreover, the automotive sector presents a considerable growth avenue for voice assistants. As per the voice assistant application market analysis, modern vehicles equipped with advanced infotainment systems rely on voice technology to enhance driver safety, allowing hands-free control of various functions such as navigation, media, and in-car settings.
Rapid advancements in Artificial Intelligence (AI) and machine learning have significantly refined voice assistant capabilities, making them more accurate and context aware. This technological progression, coupled with the increasing consumer demand for efficient, hands-free operations, is driving mass adoption in personal devices like smartphones and wearable tech and propelling the voice assistant application market demand.
The proliferation of e-commerce and the evolving landscape of online retail further boost the demand for voice assistants. With voice search optimisation becoming pivotal, businesses are integrating voice assistant functionality to facilitate easy product search and purchasing processes for consumers which aids them in staying ahead of their competitors. The enterprise sector is another emerging field ripe for voice technology integration and it further increases the voice assistant application market size. From setting up meetings, managing schedules, to retrieving data, voice assistants can streamline numerous daily or mundane tasks, bolstering productivity and allowing the employees to focus on important tasks at hand.
Voice Assistant Application Market Segmentation
The market can be divided based on component type, deployment type, company size, application, end use, and region.
Market Breakup by Component Type
- Solutions
- Services
Market Breakup by Deployment Type
- On-Premises
- Cloud
Market Breakup by Company Size
- Individual users
- Small and Medium Enterprises
- Large Enterprises
Market Breakup by Application
- Web Applications
- Mobile Applications
- Devices
Market Breakup by End Use
- Banking, Financial Services, and Insurance
- Healthcare
- Retail and E-Commerce
- Media and Entertainment
- Telecom and IT
- Manufacturing and Automotive
- Education
- Travel and Hospitality
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
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Competitive Landscape of Voice Assistant Application Market
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global voice assistant application market. Some of the major players explored in the report by Expert Market Research are as follows:
- IBM Corporation
- Google LLC
- Amazon Web Services Inc.
- Microsoft Corporation
- Apple Inc.
- Samsung Electronics Co., Ltd.
- Nuance Communications, Inc.
- Others
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