According to a new report by Expert Market Research titled, “Global Keto Diet Market Share, Size, Report and Forecast 2024-2032″, the global keto diet market size reached a value of USD 10.87 billion in 2023. Aided by the increasing consumer shift towards low-carb, high-fat diets for weight loss and health benefits, the market is projected to further grow at a CAGR of 5.6% between 2024 and 2032 to reach a value of USD 17.72 billion by 2032.
The ketogenic, or keto, diet emphasises the consumption of high-fat, adequate-protein, and low-carbohydrate foods to induce a metabolic state known as ketosis, where the body becomes efficient at burning fat for energy. This diet has gained popularity not only for its effectiveness in weight loss but also for its potential benefits in managing diabetes, epilepsy, and Alzheimer’s disease.
The keto diet market growth is driven by the rising awareness of the health benefits associated with the diet, including improved weight management, enhanced mental clarity, and better control over blood sugar levels. The increasing prevalence of obesity and type 2 diabetes worldwide has also led individuals to seek dietary solutions that can help manage these conditions effectively. Moreover, the growing availability of keto-friendly products across supermarkets, health food stores, and online platforms has made it easier for consumers to adhere to the keto lifestyle. Manufacturers are launching a wide range of keto products, including snacks, beverages, supplements, and meal kits, catering to the growing demand.
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As per the keto diet market analysis, the influence of social media and celebrity endorsements has played a significant role in popularising the keto diet. Fitness influencers and health enthusiasts sharing their success stories and keto recipes online have contributed to the diet’s widespread adoption. Additionally, the development of innovative, palatable, and convenient keto-friendly food options has addressed one of the major barriers to the diet’s adoption—the perceived lack of variety and taste in keto meals.
The increasing interest in personalised nutrition offers an opportunity for the keto diet market expansion. Tailored meal plans and personalised keto diet apps that take into account individual dietary needs, preferences, and health goals could enhance user experience and outcomes. Emerging research on the potential therapeutic benefits of the keto diet in managing various health conditions opens new avenues for the diet’s application beyond weight loss. This could broaden the market’s scope to include medical nutrition therapy, further driving growth.
As per the keto diet market outlook, personalised nutrition and customised meal plans tailored to individual dietary preferences, health goals, and metabolic profiles have gained traction in the keto diet market. Companies offering personalised keto meal delivery services, meal kits, and nutrition coaching provide personalised guidance and support to consumers looking to adopt and sustain a ketogenic lifestyle.
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There is a rising demand for plant-based and vegan keto options among consumers following plant-based diets or seeking sustainable and ethical alternatives to animal products which also propels the keto diet market expansion. Manufacturers are developing plant-based keto products using ingredients such as nuts, seeds, coconut oil, avocado, and plant-based protein sources to meet the needs of vegans and vegetarians following a ketogenic lifestyle. Consumers are seeking keto products made with clean-label ingredients, free from artificial additives, preservatives, and fillers. Manufacturers are responding by formulating keto products with natural, minimally processed ingredients, such as grass-fed meats, organic dairy, and non-GMO plant-based fats, to appeal to health-conscious consumers seeking clean and wholesome options.
The market has seen innovation in keto-friendly ingredients and formulations to replicate the taste, texture, and functionality of traditional high-carb foods. This includes the development of low-carb flour, sweeteners, sauces, and condiments that enable consumers to enjoy their favourite foods while staying within their keto macronutrient targets, propelling the keto diet market share.
Market Segmentation
The market can be divided based on product type, distribution channel, and region.
Market Breakup by Product Type
• Supplements
• Beverages
• Snacks
• Dairy
• Others
Market Breakup by Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Pharmacy/Drug Stores
• Speciality Stores
• Online
• Others
Market Breakup by Region
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global keto diet market. Some of the major players explored in the report by Expert Market Research are as follows:
• Glanbia plc
• Nestlé S.A.
• Danone SA
• Pruvit Ventures, Inc.
• Keto and Company
• Zenwise, LLC
• Perfect Keto Group, LLC
• NOW Health Group, Inc.
• TDN Nutrition
• Miss Jones Baking Co.
• Others
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