According to a new report by Expert Market Research titled, “Global Club Soda Market Share, Size, Report and Forecast 2024-2032″, the global club soda market size reached a value of USD 12.94 billion in 2023. Aided by the increasing consumer inclination towards healthier beverage options and the versatility of club soda in both direct consumption and as a mixer in the beverage sector, the market is projected to further grow at a CAGR of 5.6% between 2024 and 2032 to reach a value of USD 21.21 billion by 2032.
Club soda, often infused with minerals for added taste, serves as a staple in the non-alcoholic beverage sector. It’s gaining momentum among health-conscious consumers seeking alternatives to sugary sodas and artificially flavoured drinks. The zero-calorie profile, coupled with the absence of sugars, artificial colours, and preservatives, aligns well with the growing trend towards healthier lifestyle choices.
The club soda market growth is also buoyed by the global shift in dietary preferences. As awareness regarding the health risks associated with high sugar intake and artificial additives in beverages grows, consumers are increasingly opting for club soda. Its application as a hydrating drink, coupled with its utility in creating low-calorie cocktails and mocktails, has broadened its appeal across various consumer segments.
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Moreover, the food and beverage sector’s innovation in flavours and packaging has significantly influenced the club soda market. The introduction of flavoured club soda varieties, combining the health benefits of traditional club soda with appealing tastes, has catered to the palate of a wider audience. Packaging innovations, aimed at enhancing convenience and sustainability, have further propelled the market growth.
Consumers are increasingly seeking beverages that offer functional benefits beyond hydration which also propels the club soda market expansion. As a result, manufacturers have been incorporating health-enhancing ingredients such as vitamins, minerals, electrolytes, and adaptogens into club soda formulations to appeal to consumers looking for added nutritional value.
The hospitality and food service sectors play a crucial role in driving the demand for club soda. With its widespread use as a mixer in cocktails and other beverages, club soda is a staple in bars, restaurants, and clubs. According to the club soda market analysis, the resurgence of cocktail culture, along with the rise in consumer spending on dining out and socialising, underscores the importance of club soda in the beverage sector. Environmental sustainability has become a key consideration for consumers when choosing beverages. Manufacturers in the market have been adopting eco-friendly packaging materials, such as recyclable aluminium cans and glass bottles, to reduce their environmental footprint and appeal to environmentally conscious consumers.
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The global market is set for significant growth, driven by the increasing consumer demand for healthier beverage options, the versatility of club soda, and innovations in product offerings. As per the club soda market outlook, consumers continue to embrace health-conscious dietary choices, club soda is poised to remain a favoured option, both as a standalone drink and a key ingredient in beverages. The market’s future looks promising, with opportunities for expansion and innovation, catering to the evolving preferences of health-aware consumers worldwide.
The rise of e-commerce and online shopping platforms has transformed the way consumers purchase beverages, including club soda. Many manufacturers have expanded their online presence and launched direct-to-consumer sales channels to reach a wider audience and offer convenient access to their products which also contributes to the club soda market share. As consumers become more adventurous in their culinary and beverage choices, there has been a growing interest in international and exotic flavours. Manufacturers have been exploring global flavour trends and cultural influences to develop new and innovative club soda varieties inspired by cuisines from around the world.
Market Segmentation
The market can be divided based on packaging, distribution channel, and region.
Market Breakup by Packaging
• Cans
• Glass Bottles
• Plastic Bottles
Market Breakup by Distribution Channel
• Hypermarkets/Supermarkets
• Speciality Stores
• Convenience Stores
• Online Stores
• Others
Market Breakup by Region
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global club soda market. Some of the major players explored in the report by Expert Market Research are as follows:
• The Coca-Cola Company
• Keurig Dr Pepper, Inc.
• East Imperial Beverages Corporation
• Fevertree Limited
• Polar Beverages Inc.
• White Rock Company
• Faygo Beverages, Inc.
• The Kroger Co.
• Bisleri International Pvt. Ltd.
• Others
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