Clove Cigarettes Market Outlook
According to the report by Expert Market Research (EMR), the global clove cigarettes market size is projected to grow at a CAGR of 5.20% between 2024 and 2032. Aided by the unique appeal of clove cigarettes among certain smoker demographics and the increasing acceptance of specialty tobacco products worldwide, the market is expected to grow significantly by 2032.
Clove cigarettes, also known as kreteks, are made by blending tobacco with cloves and other flavours. Originating from Indonesia, these cigarettes are known for their aromatic and distinct flavour profile. The inclusion of cloves, which contain eugenol, a natural aesthetic, provides a numbing sensation that is characteristic of these cigarettes. This unique feature, coupled with cultural and traditional influences in certain regions, has contributed to their popularity.
The clove cigarettes market growth is primarily driven by the product’s niche appeal, particularly in Asian countries. Indonesia, being the birthplace of kreteks, remains the largest market for these products. The cultural acceptance and traditional use of clove cigarettes in social and ceremonial contexts have significantly contributed to their sustained demand in this region.
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Furthermore, the global clove cigarettes market demand is also fuelled by the increasing curiosity and experimentation among smokers in various parts of the world. The distinct flavour and perceived smoother smoking experience have attracted a segment of smokers looking for alternative tobacco products. This has led to a gradual increase in the availability and popularity of clove cigarettes in markets outside Asia, including some regions in Europe and North America.
Asia-Pacific, particularly Indonesia, holds a significant portion of the clove cigarettes market outlook due to the traditional and cultural significance of kreteks in the region. However, other regions like Europe and North America are also showing growing interest, largely driven by the Asian diaspora and the curiosity of local smokers.
Looking ahead, the global market for clove cigarettes is expected to continue its growth trajectory, albeit at a moderated pace due to regulatory challenges. The unique sensory experience of clove cigarettes, coupled with cultural influences and the curiosity factor, will continue to drive demand. However, market players will need to navigate the evolving regulatory environments and public health concerns surrounding tobacco consumption.
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Clove Cigarettes Market Segmentation
The market can be divided based on product, end user, and region.
Market Breakup by Product
- Hand Rolled
- Machine Rolled Full Flavoured
- Machine Rolled Low Tar Nicotine
- Others
Market Breakup by End User
- Male
- Female
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global clove cigarettes market. Some of the major players explored in the report by Expert Market Research are as follows:
- Sampoerna Cigarettes
- Philip Morris International Inc
- Gudang Garam
- PT Djarum
- PT Nojorono Tobacco International
- Wismalik Group
- Bentoel Internasional Investama Tbk
- PT Bokormas
- Others
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