According to the report by Expert Market Research (EMR), the global oat milk market is projected to grow at a CAGR of 13.5% between 2024 and 2032. Aided by the increasing consumer shift towards plant-based diets and a growing emphasis on lactose-free products, the market is expected to grow significantly by 2032.
Oat milk, derived from whole oat grains, is a popular dairy-free alternative offering a creamy texture and a slightly sweet flavour. It has gained prominence for its nutritional benefits, including high fibre content and being a natural source of vitamins and minerals.
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The global oat milk market growth is principally driven by the rising health consciousness among consumers and the increasing prevalence of lactose intolerance. The environmental sustainability of oat milk, compared to traditional dairy milk, also contributes significantly to its rising popularity. Innovation in processing technologies has played a crucial role in the market. Advancements in extraction and fortification processes have enhanced the nutritional profile of oat milk, making it a more appealing choice for health-conscious consumers.
As per the oat milk market analysis, the European market, led by countries like Sweden and the United Kingdom, has been at the forefront of the industry, attributed to early product adoption and high consumer awareness. North America and the Asia-Pacific regions are also witnessing significant growth, driven by changing dietary preferences and increasing health awareness.
Oat milk is valued for its nutritional content, including being a natural source of dietary fibre, vitamins, and minerals. The oat milk market is seeing a trend towards fortified oat milk, enriched with additional nutrients like calcium and vitamin D.
The production of oat milk has a lower environmental footprint compared to traditional dairy milk, contributing to its popularity among environmentally conscious consumers. The market aligns well with the global shift towards sustainable food production and consumption.
Looking towards 2032, the oat milk market demand is expected to continue its growth trajectory, driven by ongoing innovations in taste and nutritional enhancements. The rising popularity of plant-based diets and the growing global focus on sustainability are likely to shape future market trends. The market represents a significant segment in the alternative dairy industry, reflecting a broader shift towards plant-based and lactose-free products.
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Oat Milk Market Segmentation
The market can be divided based on source, flavour, packaging form, distribution channel, and region.
Market Breakup by Source
- Organic
- Conventional
Market Breakup by Flavour
- Plain
- Flavoured
Market Breakup by Packaging Form
- Carton
- Bottle
Market Breakup by Distribution Channel
- Supermarket and Hypermarket
- Convenience Stores
- Online
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global oat milk market. Some of the major players explored in the report by Expert Market Research are as follows:
- Califia Farms, LLC
- Oatly AB
- Danone SA
- Earth’s Own Food Company Inc.
- Others
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