According to a new report by Expert Market Research titled, “France Oral Care Market Share, Size, Report and Forecast 2024-2032″, the France oral care market size grew significantly in 2023. Aided by the heightened understanding of oral hygiene and the comprehensive application scope of oral care products in the region, the market is projected to further grow at a CAGR of 3.1% between 2024 and 2032.
France is renowned for its prowess in the luxury and beauty industry, with oral care being no exception. The offerings in this segment encompass a broad spectrum, from toothbrushes, toothpaste, and mouthwashes, to dental floss and innovative oral hygiene solutions.
One of the key drivers steering the France oral care market growth is the rising consumer awareness about the paramount importance of oral health. Coupled with France’s globally acknowledged emphasis on aesthetics and grooming, this awareness is leading to increased consumption of high-quality and specialised oral care products. Moreover, the French government, along with various health organisations, has been persistent in its endeavours to champion the cause of oral hygiene through widespread campaigns and initiatives.
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As per the France oral care market analysis, innovation remains the cornerstone of growth in the market. Products like electric and smart toothbrushes, which are embedded with features like pressure sensors and personalised brushing modes, have captured the imagination of consumers. Concurrently, there’s a growing preference for toothpaste varieties that cater to specific requirements, be it whitening, gum care, or enamel protection. Riding on the global trend of sustainability, products formulated with natural and eco-friendly ingredients are gaining traction, resonating with the consumer’s desire for green and ethical consumption.
Cosmetic oral care is witnessing a renaissance in France and propelling the France oral care market demand. Given the nation’s penchant for aesthetics, products that enhance oral beauty, including teeth whitening kits and cosmetic dental treatments, are experiencing burgeoning demand. This trend, interestingly, transcends age demographics, indicating a nationwide inclination towards maintaining a picture-perfect smile.
Moreover, France’s prominence in the European healthcare map, particularly in dental care, further increases the France oral care market size. With France being a sought-after destination for high-quality yet cost-effective dental procedures, many patients, while undergoing dental treatments, also invest in premium oral care products, thus adding a supplementary growth vector to the market.
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Market Segmentation
The market can be divided based on product type, distribution channel, and region.
Market Breakup by Product Type
• Toothpaste
o Paste
o Powder
o Gel
o Polish
• Toothbrush
o Electric
o Manual
• Mouthwash
o Medicated
o Non-Medicated
• Denture Products
o Fixatives
o Cleaners
o Others
• Dental Accessories
o Dental Flosses
o Breath Fresheners
o Cosmetic Dental Products
o Tongue Scrapers
o Others
• Others
Market Breakup by Distribution Channel
• Supermarkets/Hypermarkets
• Speciality Stores
• Convenience Stores
• Online Retailers
• Others
Market Breakup by Region
• Île-de-France
• Auvergne-Rhône-Alpes
• Nouvelle-Aquitaine
• Occitania
• Hauts-de-France
• Provence-Alpes-Côte d’Azur
• Grand Est
• Others
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the France oral care market. Some of the major players explored in the report by Expert Market Research are as follows:
• Colgate-Palmolive Company
• Procter & Gamble France S.A.S
• Unilever France S.A.
• GlaxoSmithKline France
• Johnson & Johnson Health Beauty France SAS (Johnson & Johnson Inc.)
• Pierre Fabre Oral Care
• Ranir (Perrigo Company plc)
• Bolton Group S.r.l.
• Coslys
• Others
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