According to the report by Expert Market Research (EMR), the India spaghetti market size is projected to grow at a CAGR of 16% between 2024 and 2032. Aided by the changing food consumption habits and an increasing inclination towards international cuisines, the market is expected to grow significantly by 2032.
Spaghetti, a popular long, thin, cylindrical pasta of Italian origin, has gradually made its way into the hearts and kitchens of Indian households. Historically viewed as an exotic dish, it has been seamlessly integrated into the contemporary Indian culinary scene, thanks to its easy preparation and versatile pairing options. The product’s growth is emblematic of the broader transformation of India’s culinary landscape, which is increasingly embracing global cuisines.
A predominant factor steering the India spaghetti market growth is the rapid urbanisation and globalisation trends. Exposure to global food cultures, largely facilitated by increased international travel, global food chains setting up shop in India, and the proliferation of cooking shows, has spurred an appetite for international dishes, with spaghetti leading the charge.
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According to the India spaghetti market analysis, with the fast-paced lifestyle in urban centres, there is a rising demand for convenient and quick-to-prepare meals. Spaghetti, with its relatively short cooking time and myriad recipe variations, caters perfectly to this need. The increasing number of working professionals and nuclear families further accentuates the demand for such convenient food solutions.
Manufacturers, recognising the potential of the market, have introduced a plethora of variants tailored to the Indian palate. From whole wheat spaghetti for the health-conscious to masala-flavoured versions for those who like an Indian twist, the choices are myriad. Such product innovations, while preserving the essence of spaghetti, make it more relatable and appealing to the Indian consumer.
The foodservice industry’s growth, particularly the café and restaurant segments, further amplifies the India spaghetti market demand. Numerous restaurants, ranging from local eateries to high-end establishments, have incorporated spaghetti into their menus, often marrying the pasta with Indian flavours to create fusion dishes. This not only introduces more consumers to the product but also positions spaghetti as both a comfort food and a gourmet dish.
The robust growth of organised retail chains and e-commerce platforms in India also plays a pivotal role in driving spaghetti sales. With dedicated aisles and sections for international foods in supermarkets and hypermarkets, consumers are exposed to a wide array of brands and spaghetti types. Additionally, online platforms, with their wide reach and aggressive marketing strategies, act as a significant conduit for brand awareness and product sales.
India Spaghetti Market Segmentation
The market can be divided based on product, end use, distribution channel, and region.
Market Breakup by Product
- Fresh
- Dried
Market Breakup by End Use
- Mass Market Retail
- HoReCa
Market Breakup by Distribution Channel
- Supermarket and Hypermarket
- Convenience Store
- Online
- Others
Market Breakup by Region
- North India
- East India
- West India
- South India
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Competitive Landscape of India Spaghetti Market
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the India spaghetti market. Some of the major players explored in the report by Expert Market Research are as follows:
- Gustora Foods Pvt. Ltd.
- Agastya Nutri Food
- Bambino Agro Industries Limited
- Savorit (House of Naga)
- Disano
- Borges International Group, S.L.
- Others
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