According to the report by Expert Market Research (EMR), the global mezcal market is projected to grow at a CAGR of 21% between 2024 and 2032. Aided by the rise in consumer preference for artisanal and craft beverages, and the growing appreciation for traditional alcoholic drinks, the market is expected to grow significantly by 2032.
Mezcal, traditionally from Mexico, is a distilled alcoholic beverage made primarily from the heart of the maguey plant (a type of agave). Distinctive in taste due to its production method that often involves roasting the agave in underground pits, it carries a smoky flavour that sets it apart from its close cousin, tequila. While tequila is produced from blue agave, mezcal can be derived from over 30 varieties of agave, making it a drink with diverse flavour profiles.
As per the mezcal market analysis, the global surge in the popularity of mezcal can be attributed to several factors. First, there’s a noticeable shift in consumer preference towards artisanal and craft beverages. As people become more discerning in their choices, there’s a growing demand for drinks that offer a unique flavour and an authentic story. Mezcal, with its rich cultural and traditional roots, fits perfectly into this narrative.
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Moreover, the global mezcal market outlook has been influenced significantly from the burgeoning cocktail culture. Mixologists and bartenders around the world are continually exploring unique ingredients to enhance their concoctions, and mezcal, with its smoky undertones, has become a favourite. This has not only heightened its profile among enthusiasts but also introduced the spirit to a broader audience, unfamiliar with its legacy.
Furthermore, the mezcal market growth is buoyed by strategic marketing campaigns and tourism. As travellers increasingly seek authentic experiences, many are drawn to regions in Mexico where mezcal is traditionally produced. This type of agri-tourism, centred around the spirit’s production process, gives enthusiasts a firsthand experience of mezcal-making, from the harvesting of agave to the distillation process.
However, the market dynamics are not just restricted to the beverage’s traditional aspects. Innovative production methods and the introduction of flavoured mezcals have played a crucial role in attracting a newer, younger audience. Infusions with ingredients like chili, coffee, and fruits provide an entry point for those unfamiliar or apprehensive about mezcal’s distinct smoky flavour.
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Mezcal Market Segmentation
The market can be divided based on type, distribution channel, and region.
Market Breakup by Type
- Mezcal Joven
- Mezcal Reposado
- Mezcal Anejo
- Others
Market Breakup by Distribution Channel
- Offline Stores
- Online Stores
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global mezcal market. Some of the major players explored in the report by Expert Market Research are as follows:
- Pernod Ricard S.A.
- Ilegal Mezcal
- William Grant & Sons Ltd.
- Rey Campero
- El Silencio Holdings, INC.
- Mezcal Vago
- Others
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