According to a new report by Expert Market Research titled, “Global Party Supplies Market Share, Size, Report and Forecast 2024-2032″, the global party supplies market size is projected to grow at a CAGR of 8.7% between 2024 and 2032. Aided by the evolving social trends and an increase in celebratory events, the market is expected to grow significantly by 2032.
Party supplies encompass a diverse range of products designed to enhance the ambience and overall experience of various social gatherings and celebrations. These items include, but are not limited to, decorations, tableware, balloons, banners, and party favours. The market’s growth is predominantly driven by the increasing consumer inclination towards elaborate and themed celebrations, whether it be birthdays, weddings, corporate events, or cultural festivities.
One of the key drivers of party supplies market is the rising trend of personalised and themed parties. Consumers are increasingly seeking unique and customised solutions to make their events stand out. This demand has led to a surge in innovative and customised party supplies, tailored to specific themes, colours, and personal preferences. Furthermore, the proliferation of e-commerce platforms has made it easier for consumers to access a wide range of party supplies.
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The global party supplies market demand is also aided by the growing influence of social media. Platforms like Instagram and Pinterest have become sources of inspiration for party planning, encouraging consumers to opt for more aesthetically pleasing and photogenic decorations and themes. This trend has led to an increased demand for high-quality, visually appealing party supplies.
As per the party supplies market analysis, the market is experiencing a shift towards eco-friendly and sustainable products. With growing environmental concerns, consumers are becoming more conscious of their choices, including party supplies. This awareness is driving the demand for biodegradable, recyclable, and eco-friendly party items, prompting manufacturers to innovate and offer sustainable solutions.
The impact of global cultural exchanges cannot be understated in this market’s dynamics. As the world becomes more interconnected, cultural festivals and celebrations from different parts of the globe are being adopted and celebrated widely, which further contributes to the party supplies market size. For instance, the increasing popularity of events like Halloween and Christmas around the world has led to a rise in demand for related party supplies.
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Market Segmentation
The market can be divided based on product type, application, distribution channel, and region.
Market Breakup by Product Type
• Balloons
• Banners
• Pinatas
• Games
• Home Decor
• Tableware/Disposables
• Take Away Gifts
• Others
Market Breakup by Application
• Commercial
• Domestic
Market Breakup by Distribution Channel
• Hypermarkets and Supermarkets
• Convenience Stores
• Speciality Stores
• Online
• Others
Market Breakup by Region
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global party supplies market. Some of the major players explored in the report by Expert Market Research are as follows:
• American Greetings Corporation
• Hallmark Licensing, LLC
• Martha Stewart
• Party City Holdco Inc.
• Pioneer Worldwide
• Others
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