GCC Basmati Rice Market Outlook
According to the report by Expert Market Research (EMR), the GCC basmati rice market grew significantly in 2023. Aided by increasing urbanisation rates and inflating income levels, the market is projected to further grow significantly by 2032.
Basmati rice is celebrated for its distinct aroma, elongated grains, and the unique flavour that it lends to dishes. Originally cultivated in the Indian subcontinent, Basmati rice has etched a global presence, with the GCC region emerging as one of its significant importers. It’s an essential component in the culinary culture of the Middle East, especially in traditional dishes like Mandi, Kabsa, and Biryani.
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One primary catalyst propelling the GCC basmati rice market growth is the growing population’s changing dietary habits. The increasing affluence, combined with globalisation, has led to an upsurge in the adoption of multicultural cuisines in the Gulf countries. This diversification of the palate has fuelled the demand for basmati rice, which is revered as the premium rice variant for various dishes.
Additionally, basmati rice’s health benefits further accentuate the GCC basmati rice market demand. Compared to other rice varieties, basmati rice has a lower glycemic index, making it a preferred choice for health-conscious consumers. Additionally, its rich micronutrient content, including essential vitamins and minerals, supports overall wellness, further making it a staple in many households across the GCC.
The GCC basmati rice market trend include surge in hospitality and tourism in the Gulf countries. The rapid development of infrastructure and the governments’ push to diversify their economies have transformed countries like the UAE and Saudi Arabia into global tourism hubs. The influx of tourists has subsequently stimulated the hospitality sector, which has translated to a heightened demand for basmati rice in restaurants, hotels, and catering services.
Furthermore, the rising number people living outside their own country, particularly from the Indian subcontinent, has directly impacted the GCC basmati rice market outlook. With a comforting taste of home, many expatriates prefer dishes made with basmati rice, thus pushing supermarkets, and eateries to stock up on this precious grain.
Considering the growing global demand for sustainable farming and organic produce, organic basmati rice has started to gain significant traction in the GCC region. This trend is not only indicative of the increasing health consciousness among consumers but also their keen interest in products that are environment friendly.
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From the rising globalisation and cultural exchange leading to varied culinary traditions to the escalating health consciousness and the demand for premium quality rice, the market trends are optimistic. Coupled with the rapid expansion of the hospitality sector and the steady influx of expatriates, the GCC basmati rice market size is poised for notable growth in the foreseeable future.
GCC Basmati Rice Market Segmentation
The market can be divided based on type of rice, pack size, country of origin, and country.
Market Breakup by Type of Rice
- Parboiled
- Raw
Market Breakup by Pack Size
- Retail Packaging
- Institutional Packaging
Market Breakup by Country of Origin
- India
- Pakistan
- Others
Market Breakup by Country
- Saudi Arabia
- United Arab Emirates
- Kuwait
- Oman
- Qatar
- Bahrain
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