The new report by Expert Market Research titled, ‘Europe Natural Sweeteners Market Size, Share, Price, Trends, Growth, Report and Forecast 2023-2028’, gives an in-depth analysis of Europe natural sweeteners market, assessing the market based on its segments like applications, manufacturing process and major regions.
The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analyzing the market based on the SWOT and Porter’s Five Forces models.
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The key highlights of the report include:
Market Overview (2018-2028)
- Historical Market Size (2022): USD 520.32 million
- Forecast CAGR (2023-2028): 8.4%
- Forecast Market Size (2028): USD 844.20 million
Natural sweeteners are currently in great demand in Europe, owing to the rising prevalence of diabetes, obesity, and heart-related illnesses as a result of people leading sedentary lifestyles. Additionally, growing consumer awareness of natural sweeteners’ low glycemic index (GI), particularly among health-conscious consumers, is driving regional market growth. Additionally, increased concern about the harmful health impacts of synthetic food additives is increasing the demand for organic products.
Natural sweeteners are increasingly being used as food preservatives, taste enhancers, and sweetness modulators as demand for ready-to-eat and processed foods increases. Stevia’s growing popularity is also propelling the natural sweeteners market in Europe. As a result of these trends, demand for natural sweetners is projected to increase throughout the food & beverages industry in Europe, hence supporting market expansion during the forecast period.
Europe Natural Sweeteners Industry Definition and Major Segments
Sweeteners can be natural or synthetic, depending on their manufacturing process. They are added to food to enhance the product’s palatability or sweetness and to extend its shelf life. Unlike artificial sweeteners, which are synthesized through chemical processes, natural sweeteners are derived from plants or other natural sources such as beehives. Natural sweeteners are sugar alternatives derived from various plant-based sources that are a healthier alternative to sugar and other sugar substitutes. Stevia, xylitol, sorbitol, mannitol, and erythritol are some of natural sweeteners widely used in the market.
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By application, the market is divided into:
- Food and Beverages
- Home and Personal Care
- Pharmaceuticals
- Others
By type, the market is divided into:
- Stevia
- Maple Syrup
- Honey
- Molasses
- Coconut Sugar
- Others
By region, the industry is categorized into:
- Germany
- United Kingdom
- Netherlands
- France
- Others
Europe Natural Sweeteners Market Trends
Obesity and type 2 diabetes are on the rise in Europe, driving up demand for sugar-free or low-sugar sweeteners. The food and beverage industry has seen an increase in demand for sports and energy beverages, prompting manufacturers to incorporate zero-calorie sweeteners such as stevia in their formulations. Additionally, organic food consumption is expanding, propelling the industry forward. Coca-Cola, for example, modified existing products like Sprite to fulfill stevia-based beverage demand. Coca-Cola launched a variety of new stevia-based products in Europe, including Coca-Cola Life, Goba cola, and Activia Fat Free, bolstering the natural sweetener market.
In the manufacture of toothpastes and nutritional supplements, natural sweeteners are used. Therefore, an increase in demand for natural sweeteners in the pharmaceutical industry is likely to be a critical factor in propelling the industry further. Furthermore, its application in cosmetics manufacturing has also increased, bolstering the industry’s potential growth in the coming years.
Stevia-based products are gaining popularity in Europe due to their superior taste and low calorie content. Germany is the largest market for food sweeteners in Europe. The market is expanding due to a rise in the consumption of processed foods. In Germany, around 100 companies manufacture products containing steviol glycosides. All of these companies market the flavouring effects of food additives using the term “natural sweetners.” These factors are expected to propel the market during the forecast period.
Key Market Players
The major players in the market are Cargill Inc., Tate & Lyle, ADM and Associated British Food Plc, JK Sucralose, Franken Biochem, Sanxinyuan Food Industry Corporation Limited, A&Z Food Additives Co. Ltd. Australian Stevia Mills and Hermes Sweeteners LTD, Corbion Purac, Stevia First Corporation and Danisco, among Others. The report covers the market shares, capacities, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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