India Hand Sanitiser Market Outlook
According to a new report by Expert Market Research titled, “India Hand Sanitiser Market Size, Share, Analysis, Report and Forecast 2024-2032″, the India hand sanitiser market grew significantly in 2023. Aided by the rising awareness regarding hand hygiene and growing demand for cleanliness and hygiene, the market is projected to further grow between 2024 and 2032.
Hand sanitisers are antiseptic or anti-microbial solutions composed of alcohol, water, and other agents, used to clean hands and remove common pathogens or germs. The importance of these products has surged significantly due to the recent health crises, notably the COVID-19 pandemic, which highlighted the critical role of hygiene in preventing the spread of diseases.
The COVID-19 pandemic has been a significant factor impacting the India hand sanitiser market outlook. The government, along with various organisations, has taken substantial steps to educate the populace on the importance of maintaining hygiene through regular hand sanitisation. Additionally, an increase in consumer disposable income has allowed for the adoption of such health and hygiene products among the rising middle class.
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In response to this growing market, companies are innovating extensively, introducing various forms of hand sanitisers including gels, foams, sprays, and wipes, with varying alcohol content and added moisturisers or fragrances. These innovations are not only making the products more user-friendly but are also helping to position hand sanitisers as a daily necessity rather than an emergency or medical product.
While urban areas currently account for a significant India hand sanitiser market share, due to greater awareness and higher disposable income, rural areas are emerging as a promising market. The government’s initiatives aimed at rural health and sanitation, coupled with increasing penetration of FMCG products in these areas, are likely to propel the demand for hand sanitisers in rural India.
The sudden spike in demand for hand sanitisers in India, driven by the COVID-19 pandemic, led to a slew of local manufacturers entering the market. This proliferation resulted in a wide variation in product quality. In response, regulatory authorities, including the Drug Controller General of India (DCGI) and the Food and Drug Administration (FDA), have tightened the norms governing the production and sale of hand sanitisers, prescribing specific alcohol content and other parameters to ensure effectiveness and safety.
With the escalating use of hand sanitisers, there is growing concern regarding the environmental impact of these products, particularly the plastic packaging. Some companies are beginning to address this issue by offering bulk refill packs or adopting more sustainable packaging solutions, a India hand sanitiser market trend that is expected to gain momentum in the coming years.
As the work-from-home model is gradually being replaced by a return to the office and other communal spaces, the need for personal hygiene products like hand sanitisers is anticipated to remain high. Furthermore, the integration of natural ingredients, appealing to the Indian consumer’s preference for herbal and Ayurvedic products, is an emerging trend that is likely to propel the India hand sanitiser market growth.
While hand sanitisers offer a convenient alternative to soap and water, excessive use can lead to skin dryness and irritation. The Indian market has seen an introduction of sanitisers with added moisturisers and skin-friendly formulations, aimed at mitigating these effects while ensuring effective sanitisation.
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India Hand Sanitiser Market Segmentation
The market can be divided based on product, formulation, distribution channel, end use, and region.
Market Breakup by Product
• Gel
• Liquid
• Foam
• Others
Market Breakup by Formulation
• Alcohol Free
o Benzalkonium Chloride
o Triclosan
o Others
• Alcohol
o Ethanol
o Isopropyl Alcohol
o N-Propanol
Market Breakup by Distribution Channel
• Hypermarkets and Supermarkets
• Convenience Stores
• Drug Stores
• Online
• Others
Market Breakup by End Use
• Hospitals
• Restaurants and Hotels
• Household Purpose
• Others
Market Breakup by Region
• North
• East
• South
• West
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the India hand sanitiser market. Some of the major players explored in the report by Expert Market Research are as follows:
• Paul Hartmann AG
• ITC Limited
• Reckitt Benckiser Group Plc
• Unilever Plc
• Dabur India Ltd
• Godrej Consumer Products Ltd.
• GOJO Industries, Inc.
• 3M Co.
• Others
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