According to the report by Expert Market Research (EMR), the global cricket protein powders market size is being aided by the growth of the insects protein market. Aided by growing awareness regarding health benefits associated with cricket protein powders and rising demand for calcium and iron, the global insects protein market is expected to grow at a CAGR of 36.50% in the forecast period of 2024-2032.
Cricket protein powder is derived from crickets that are raised specifically for human consumption. This powder is increasingly gaining popularity as a highly sustainable, nutrient-dense protein source. Rich in essential amino acids, high in protein, and low in fat, cricket protein is being hailed as the ‘superfood of the future.’ It is extensively used in protein bars, snacks, beverages, and a variety of other food products.
As the world grapples with the environmental consequences of traditional livestock farming, cricket protein powders have emerged as a compelling, ecologically responsible alternative. Requiring significantly less land, water, and feed compared to cattle or poultry, crickets are a far more sustainable source of protein. This sustainability factor is a key cricket protein powders market trend, appealing especially to environmentally conscious consumers.
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Cricket protein is not only rich in protein but also provides essential vitamins and minerals, including B12, iron, and omega-3 and omega-6 fatty acids. Its impressive nutrition profile, comparable to that of other animal proteins, is a key factor in attracting health-conscious and fitness-oriented consumers, further fuelling the cricket protein powders market demand.
The versatility of cricket protein powder allows for its incorporation into a wide range of products. From protein bars and shakes for the fitness community to baked goods and even pasta for the general consumer market, the potential applications are vast, which is helping to drive cricket protein powders market growth.
While Asia, particularly countries like Thailand and Vietnam, have a long history of insect consumption, the trend is newer in Western countries. However, North America and Europe are experiencing significant growth in the market due to increasing health consciousness and sustainability concerns among consumers.
As per the cricket protein powders market analysis, with the dual appeal of being both highly sustainable and exceptionally nutritious, cricket protein powder is poised to become a significant player in the global protein market. As more consumers seek out eco-friendly alternatives to traditional animal proteins, and as the ‘ick’ factor continues to diminish through education and exposure, the future looks bright for this innovative product category.
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Cricket Protein Powders Market Segmentation
The market can be divided based on type, application, distribution channel, and region.
Market Breakup by Type
- Organic
- Conventional
Market Breakup by Application
- Food
- Feed
- Cosmetics
- Dietary Supplements
- Others
Market Breakup by Distribution Channel
- Hypermarkets and Supermarkets
- Convenience Store
- Speciality Stores
- Online Retail
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global cricket protein powders market. Some of the major players explored in the report by Expert Market Research are as follows:
- Tiny Farms
- JR Unique Foods Ltd.
- Edible Bug Shop
- UV Skinz, Inc.
- Others
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