According to a new report by Expert Market Research titled, “Global Ghee Market Price, Size, Share, Report and Forecast 2024-2032″, global ghee market reached a volume of almost 6.64 million tons in 2023. Aided by thriving food and beverage industry and the growing awareness regarding the benefits of ghee consumption on human health, the market is projected to further grow at a CAGR of 4.20% between 2024 and 2032 to reach a volume of over 8.49 million tons by 2032.
Ghee, a clarified form of butter, is a traditional staple in South Asian cuisines and has its roots entrenched in the age-old Ayurvedic practices of India. It’s not only revered for its rich taste and texture, enhancing a plethora of dishes, but also for its impressive nutrient profile. Rich in vitamins A, E, and D, ghee is increasingly being recognised as a superfood, a source of healthy fats beneficial for heart health, brain function, and skin vitality.
The ghee market trend is increasingly being shaped by the global shift towards natural and wholesome dietary alternatives. With the world becoming more health-conscious, there is a discernible gravitation towards natural foods that promote wellness and longevity. This awareness is considerably augmenting the ghee market demand, with consumers seeking richer and more natural sources of vitamins and nutrients.
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Furthermore, the culinary versatility of ghee, with its high smoking point, makes it an ideal choice for cooking, baking, and frying. As international cuisines integrate more diverse ingredients into their recipes, ghee’s distinct flavour and profile have found a space in kitchens far beyond its South Asian origin, thus stimulating the ghee market growth.
An intriguing facet revealed in the ghee market analysis is its rising appeal among fitness aficionados and those following specific diets, like the ketogenic diet. Due to its high fat content and zero lactose presence, ghee has become a favoured ingredient in high-fat, low-carb diets, amplifying its global demand.
As consumers become more discerning about the source of their food products, the demand for organically produced and grass-fed ghee variants has seen an uptick. These premium segments, ensuring purity and maximum health benefits, are likely to dominate the ghee market trends in the forthcoming years.
Global ghee market is poised at a pivotal juncture, reaping the benefits of both tradition and modern culinary and health trends. With its expanding applications, from being a staple in traditional dishes to becoming an integral component in global cuisines and health diets, the ghee market’s prospects gleam with promise. Embracing authenticity, quality, and leveraging its multifarious benefits could well steer the ghee market expansion in the years to come.
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Market Segmentation
The market can be divided based on source, end use, distribution channel, and region.
Market Breakup by Source
• Cow
• Buffalo
• Mixed
Market Breakup by End Use
• Retail
• Institutional
Market Breakup by Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Online
• Others
Market Breakup by Region
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global ghee market. Some of the major players explored in the report by Expert Market Research are as follows:
• Gujarat Cooperative Milk Marketing Federation Ltd. (Amul)
• Britannia Industries
• Milkfood Limited
• Nestlé S.A.
• Others
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