North America Small Home Appliances Market Outlook
According to a new report by Expert Market Research titled, “North America Small Home Appliances Market Trends, Share, Size, Analysis, Report and Forecast 2024-2032″, the North America small home appliances market reached a value of USD 59.75 billion in 2023. Aided by the shifting lifestyles of consumers, the pressing need for convenience, and rapid technological advancements, the market is projected to further grow at a CAGR of 4.50% between 2024 and 2032 to reach a value of USD 77.03 billion by 2032.
Small home appliances refer to the range of portable or semi-portable gadgets that are primarily utilised for specific tasks. These include coffee makers, microwaves, toaster ovens, blenders, vacuum cleaners, and more. They play a crucial role in enhancing the ease of daily chores and optimising the living standards of consumers. Thanks to the technological progress, these appliances are not just tools but smart, connected devices that interact, learn, and adapt to user behaviour.
One of the primary North America small home appliances market trends include the continuous pursuit of convenience by consumers. With hectic lifestyles, individuals are increasingly relying on efficient and quicker methods to accomplish household tasks. This drives the demand for multifunctional and technologically advanced appliances that save time and deliver effective results.
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Additionally, the evolution of smart homes has contributed significantly to North America small home appliances market demand. As homes become more connected, the demand for smart small appliances that can be controlled remotely, provide feedback, or can be integrated with other home systems has surged. Integration capabilities with AI-powered platforms such as Amazon’s Alexa, Google Assistant, and Apple’s Siri further enhance the appeal of these devices, fuelling their adoption.
The sustainability trend is also leaving its mark on the small home appliances sector and propelling the North America small home appliances market growth. As consumers become more environmentally conscious, there’s a growing preference for energy-efficient devices that minimise carbon footprints and reduce electricity bills. Brands are responding by designing appliances that meet ENERGY STAR certifications or employ green technologies.
Yet another factor augmenting the North America small home appliances market share is the boom in online retail in North America. E-commerce platforms, offering a myriad of options, detailed product reviews, and competitive pricing, have emerged as popular channels for purchasing small home appliances. Enhanced digital marketing strategies, combined with the convenience of doorstep delivery, are further pushing online sales.
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North America Small Home Appliances Market Segmentation
The market can be divided based on product, end use, distribution channel, and country.
Market Breakup by Product
- Rice Cookers
- Microwave
- Blenders
- Coffee Makers
- Toasters, Grills, and Roasters
- Irons
- Vacuum Cleaners
- Hair Dryers
- Others
Market Breakup by End Use
- Commercial
- Domestic
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Speciality Stores
- Online
- Others
Market Breakup by Country
- United States of America
- Canada
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the North America small home appliances market. Some of the major players explored in the report by Expert Market Research are as follows:
- Whirlpool Corporation
- Electrolux AB
- Toshiba Corporation
- Samsung Electronics Co. Ltd
- Panasonic Corporation
- LG Electronics
- Nestlé Nespresso S.A.
- Conair Corporation
- Hamilton Beach Brands, Inc.
- Others
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