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Dietary Supplements Market Outlook

According to the report by Expert Market Research (EMR), the global dietary supplements market size is projected to grow at a CAGR of 9.10% between 2023 and 2028. Aided by the rising demand for wellness products and the broadening applications of dietary supplements across different sectors, the market is expected to grow significantly by 2028.

Dietary supplements are products designed to augment our daily intake of nutrients, including vitamins and minerals, amino acids, enzymes, and herbs, among others. They are available in various forms, such as tablets, capsules, powders, and liquids. These supplements play a significant role in maintaining overall health, enhancing immunity, and preventing various ailments.

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The global dietary supplements market growth is driven by the rising consumer demand for health products. There has been a substantial shift towards a balanced diet due to rising health awareness and a greater understanding of the advantages of nutrient consumption, resulting in a rise in demand for dietary supplements. Furthermore, the trend of fitness and wellness has also amplified the demand for these products, as they are often an essential part of fitness enthusiasts’ and athletes’ dietary regimes.

Further, the widening applications of dietary supplements across various sectors is contributing to the dietary supplements market expansion. Dietary supplements are frequently employed in the pharmaceutical sector to treat and combat chronic illnesses like cancer, diabetes, and cardiovascular disorders. These supplements also enhance athletic performance and recovery in the sports nutrition industry. Additionally, because of their advantages for skin, hair, and nails, their use in the beauty and personal care industries has expanded.

In addition, the market is growing owing to the rising geriatric population and lifestyle disorders. For the elderly population, dietary supplements are frequently advised to make up for the nutritional deficiencies that come with ageing. Additionally recognised for managing illnesses including arthritis, osteoporosis, and vitamin inadequacies, these supplements are in high demand on the market.

Another factor driving the market growth is the advent of supplements made from plants and other organic ingredients. Plant-based and organic dietary supplements have gained a lot of traction recently due to the increased popularity of veganism and the growing customer desire for natural products, which has fuelled the dietary supplements market development.

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Dietary Supplements Market Segmentation

The market can be divided based on form, ingredients, end user, distribution channel, and region.

Market Breakup by Form

• Soft Gels
• Powders
• Liquids

Market Breakup by Ingredients

• Botanicals
• Proteins and Amino Acids
• Vitamins and Minerals
• Fatty Acids
• Probiotics
• Others

Market Breakup by End User

• Men
• Women
• Senior Citizens
• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Pharmacies and Drug Stores
• Online
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Dietary Supplements Market Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the global dietary supplements companies. Some of the major key players explored in the report by Expert Market Research are as follows:

• Amway Corporation
• The Bountiful Company
• Pfizer Inc.
• Archer Daniels Midland Company
• Sanofi S.A.
• GlaxoSmithKline plc
• Nutrition & Biosciences (Dupont)
• Reckitt Benckiser Group plc
• Bayer AG
• Glanbia plc
• Nordic Premium Group
• Sun Pharmaceutical Industries Limited
• Others

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