Low- and No-Calorie Soda Market Outlook
According to a new report by Expert Market Research titled “Global Low- and No-Calorie Soda Market Size, Share, Analysis, Report, Demand, Forecast 2023-2028″, the global low- and no-calorie soda market is projected to grow at a CAGR of 2.30% between 2023 and 2028. Aided by rising awareness among people about calorie consumption and increasing demand for no-calorie beverages, the market is expected to grow significantly by 2028.
Low- and no-calorie sodas are beverages that, as the name suggests, contain reduced or no calories. These drinks utilise artificial or natural sweeteners to emulate the sweetness of their sugary counterparts. These sodas have been designed to provide consumers with the familiar carbonated drink experience, sans the high-calorie count, aligning with the global move towards healthier lifestyle choices.
The low- and no-calorie soda market growth has surged considerably in recent years. This escalation can be attributed to the growing consumer cognisance regarding the adverse health implications of excessive sugar consumption, such as diabetes, heart diseases, and obesity. With health organisations and governments worldwide educating people about the dangers of high sugar intake, consumers are increasingly scouting for healthier beverage alternatives, leading to a burgeoning demand for low- and no-calorie sodas.
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According to the low- and no-calorie soda market analysis, innovative marketing strategies and product developments have played a significant role in expanding the market. Soda manufacturers are continually experimenting with novel flavours and formulations to cater to evolving consumer preferences. Natural sweeteners like stevia are being introduced to provide a more ‘natural’ low-calorie beverage experience. These innovations not only heighten consumer interest but also expand the potential consumer base for these products.
The escalating trend of fitness and weight management is one of the crucial low- and no-calorie soda market trends. These beverages have found acceptance amongst the fitness and health-conscious demographic, who are keen on indulging in their favourite fizzy drinks without the associated guilt or calorie intake.
In response, many industry players have accelerated their research and development efforts, introducing natural, plant-based sweeteners. By doing so, they aim to retain existing consumers while also attracting those who might be sceptical about artificial ingredients.
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In a bid to enhance the low- and no-calorie soda market demand, companies are also bolstering their sustainability efforts. Eco-friendly packaging, responsible sourcing of ingredients, and investments in sustainable manufacturing practices have become pivotal, given the increasing consumer inclination towards brands that reflect ethical practices.
Low- and No-Calorie Soda Market Segmentation
The market can be divided based on type, distribution channels, and region.
Market Breakup by Type
- Artificial Sweetener
- Natural Sweetener
Market Breakup by Distribution Channels
- On Trade
- Off Trade
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global low- and no-calorie soda market. Some of the major players explored in the report by Expert Market Research are as follows:
- The Coca-Cola Company
- PepsiCo Inc.
- Keurig Dr Pepper Inc.
- Zevia
- Polar Beverages
- Others
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