The ‘Global Hummus Market Size, Share, Price, Trends, Growth, Report and Forecast 2023-2028’ by Expert Market Research gives an extensive outlook of the global hummus market, assessing the market on the basis of its segments like types, packaging, distribution channels, and major regions.
The report studies the latest updates in the market, along with their impact across the market. It also analyses the market demand, together with its price and demand indicators. The report also tracks the market on the basis of SWOT and Porter’s Five Forces Models.
Hummus Market Size, Share, Trends, Industry Report, Key Player, Major Segments, and Forecast
The key highlights of the report include:
Market Overview (2018-2028)
• Historical Market Size (2022): Around USD 3.7 Billion
• Forecast CAGR (2023-2028): 10.90%
• Forecast Market Size (2028): Nearly USD 6.9 Billion
A major factor driving the global hummus market is the rising popularity of Mediterranean food. Several Mediterranean dishes are plant-based, include ingredients such as grams, olive oil, spices, nuts, and vegetables, and are known to improve human health. They also contain low amounts of trans fat, saturated fat, sodium, and carbohydrate, boosting their appeal among health-conscious individuals. Hummus is an excellent protein and fibre source, and it is available in various types like classic, lentil and garlic.
Classic hummus accounts for a significant share of the global hummus market due to its distinct taste and versatility. It combines the flavour of garlic, lemon juice, chickpeas, or tahini and spices. It can be used as a dip with fries, bread, and chips, and as a creamy spread on sandwiches or wraps, making it a versatile product. Classic hummus is available in rare flavours like chocolate, banana, and pumpkin pie, which boosts its demand among customers preferring innovative and bold flavours.
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The expansion of supermarkets across both developed and developing countries also fuels the global hummus market due to the large product catalogue and easy availability of the product in such stores. Besides, these channels offer various discounts on food products and sell them in different packaging, flavours, and prices.
The implementation of innovative technologies to accelerate the production, grinding, mixing, and packaging process of hummus while reducing its manufacturing time is likely to support the market expansion. Further, there is an increased focus on the production of hummus without any added preservatives amid an increasing trend of health and wellness. Moreover, key players are using convenient and recyclable packaging for food products, including hummus, to enhance their environmental appeal among consumers.
Hummus Industry Definition and Major Segments
Hummus is a creamy dip made from cooked chickpeas which is blended with tahini paste, lemons, and garlic. It hails from the Middle East and can be used as a nutrition-packed alternative for mayonnaise, and sour dips, among others. It can be easily whipped at home and served with pita bread or vegetables.
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On the basis of type, the market is classified into:
• Classic
• Lentil
• Edamame
• Garlic
• Black
• White
• Others
Based on packaging, the hummus market is segmented into:
• Tubs/Cups
• Jars/Bottles
• Others
On the basis of distribution channel, the market is categorised into:
• Supermarkets and Hypermarkets
• Convenience Stores
• Online
• Others
Based on region, the market is divided into:
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa
Hummus Market Trends
A key trend propelling the growth of the global hummus market is the increasing popularity of vegan diet due to the surging awareness about animal welfare and sustainability among consumers. Vegan foods are increasingly used as alternatives to dairy meat products. Manufacturers are also capitalisating on the trend by introducing new formulations and products, including hummus, for the expanding vegan consumer base. Besides, restaurants and food chains are adding vegan dishes and ingredients to their offerings, supporting the market demand.
Another crucial trend that positively affects the growth of the global hummus market is the growing production of organic hummus. Due to increasing environmental and health awareness among consumers, the demand for organic products has risen and there is an increased emphasis on ingredients that do not contain traces of chemical residue. The demand for organic hummus is likely to rise in the coming years due to its excellent functional benefits, unique flavour profile, and lack of preservatives.
With an increase in competition, market players are boosting innovations and offering unique flavoured hummus. They are also using fresh and clean ingredients and launching the product in different flavours like lemon garlic to enhance their appeal as a healthy snacking option.
North America accounts for a substantial share of the market owing to the rise in consumption of the dips and spreads. Due to the busy lives of the working population and growing reliance on refrigerated food, the demand for hummus is surging. The rise of veganism in the region also positively influences the demand for hummus as it is gaining popularity as a premium vegan product. Moreover, market players use the opportunity of the rising vegan population to introduce hummus dips with innovative and bold flavours.
Meanwhile, the hummus market in the Asia Pacific is witnessing a steady growth due to a rise in disposable incomes, the globalisation of cuisines, and rapid urbanisation due to the increasing population in the developing economies.
Key Market Players
The major players in the global hummus market report are
• Bakkavor Group Plc
• Cedar’s Mediterranean Foods, Inc
• The Kraft Heinz Company
• Hope Foods, LLC
• Tribe Hummus
• Sabra Dipping Co., LLC
• Hummus Goodness
• Boar’s Head Provision Co., Inc.
• Obour Foods
• Hummus Gourmet, LLC (Lantana)
• Others
The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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