According to the report by Expert Market Research (EMR), the Global Rainwear Market Size reached a value of approximately USD 1.87 billion in 2022. Aided by the increasing sales of rainwear via online channels and the innovations in fabrics and styles of rainwear, the market is projected to further grow at a CAGR of 6% between 2023 and 2028 to reach a value of USD 2.65 billion by 2028.
Rainwear is essential attire that offers protection against rain and is typically made of waterproof or water-resistant fabrics. It is a crucial part of wardrobes worldwide and is commonly used in various forms such as raincoats, rain boots, and umbrellas. From protection-oriented gear to fashion accessories, rainwear plays a significant role in daily life and outdoor activities.
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The rising consumer preference for comfort and style even during inclement weather conditions is a major driver of the global rainwear market growth. With growing consumer awareness of the benefits of rainwear, there has been a significant shift towards multifunctional and fashionable rainwear products. This shift is primarily due to the intersection of fashion and functionality, leading to a surge in demand for designer and stylish rainwear products.
The increasing trend of outdoor activities, such as hiking, camping, and trekking, has further contributed to the growing popularity of rainwear, aiding the rainwear market growth. As these activities often expose participants to unpredictable weather conditions, there is a significant demand for high-performance, durable, and reliable rainwear products.
Rainwear’s expanding applications in various industries also play a critical role in fuelling rainwear market demand. In the fashion industry, rainwear has evolved from merely functional attire to a trendy fashion statement. Designers and brands are creating stylish rainwear pieces that provide the needed protection and also enhance the overall look of the wearer. The outdoor equipment industry also utilises rainwear for its waterproof properties, making it a vital component in the production of camping and hiking gear, accelerating the rainwear market development.
Moreover, the increasing concern for sustainability and eco-friendliness has led to an augmented focus on eco-friendly rainwear. With the rise of environmental consciousness and growing support for sustainable practices, rainwear made from recycled or sustainable materials has emerged as a promising sector in the market, further propelling the rainwear market expansion.
Rainwear Market Segmentation
The market can be divided based on product type, material, distribution channel, end user, and region.
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Market Breakup by Product Type
- Jackets
- Suits
- Pants
- Others
Market Breakup by Material
- Polyester Fabric
- Nylon
- Vinyl
- Others
Market Breakup by Distribution Channel
- Online
- Offline
Market Breakup by End User
- Men
- Women
- Kids
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the global rainwear companies. Some of the major key players explored in the report by Expert Market Research are as follows:
- The Columbia Sportswear Company
- Wildcraft India Limited
- Marmot Mountain, LLC
- Nike, Inc.
- Burton Snowboards
- Puma SE
- Patagonia, Inc.
- Canada Goose Inc.
- Mackintosh
- Others
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