The ‘Global Mobile Advertising Market Size, Share, Report and Forecast 2023-2028’ by Expert Market Research gives an extensive outlook of the global mobile advertising market, assessing the market on the basis of its segments like platform, distribution channel, end use, and major regions.
The report studies the latest updates in the market, along with their impact across the market. It also analyses the market demand, together with its price and demand indicators. The report also tracks the market on the bases of SWOT and Porter’s Five Forces Models.
Mobile Advertising Market Share, Size, Trends, Industry Report, Key Player, Major Segments, and Forecast
The key highlights of the report include:
Market Overview (2018-2028)
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The global mobile advertising market is driven by the extensive use of smartphones and internet globally, coupled with the growing use of social media, music, and e-book, applications. Increased popularity of smartphones among all age groups is shaping and contributing to a healthy growth of the market for mobile advertising. Smartphones can provide easy internet access, due to which a greater number of consumers are able to shop online, access social media platforms and multiple apps. Additionally, rapidly growing and evolving technological advancements in internet-enabled devices are further fuelling the market for mobile advertising.
In the mobile advertising market, native advertising has become a significant market driver. Native advertisements are less obtrusive and more engaging than typical display ads. They are made to fit in with the user experience and offer benefits like ease in alignment with the marketing funnel, help in building larger brand awareness, and offer higher acceptance rates. Many advertisers are adopting native advertising as their main means to target a more accurate and wider audience, which in turn is anticipated to contribute towards the expansion of the market for mobile advertising in the forecast period.
Mobile Advertising Industry Definition and Major Segments
Mobile advertising is a form of advertising which appears on smartphones and is widely used as a mode of customer engagement. This type of advertising is cost effective and can support customised and personalised messages for targeted audiences. Companies can advertise through SMS, push notifications, videos, or other modes on mobile devices.
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On the basis of platform, the market is divided into:
- Video
- Social Media
- Website
- Push Notifications
- Display
- SMS and E-mail
- In-App
- Others
Based on distribution channel, the market is segmented into:
- Affiliate Marketing
- Omni-Channel Marketing
- Social Media Marketing
- Content Marketing
- Others
On the basis of end use, the market is classified into:
- BFSI
- Arts and Entertainment
- Hobbies and Internet
- Technology and Computing
- Fashion and Style
- Travel
- Healthcare
- Automotive
- Others
Based on region, the market is divided into:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Mobile Advertising Market Trends
Increasing growth in the tourism and travel sector is increasing traffic on mobile websites, thereby contributing extensively to the mobile advertising market. Travel and tourism businesses are increasingly using mobile advertising platforms to reach more customers. Additionally, these businesses are using a variety of marketing techniques to showcase various tourist spots, with video commercials emerging as one of the most well-known techniques. Due to the emotional impact that video advertisements create, businesses are extensively investing in mobile advertising which is boosting the market for mobile advertising.
Innovations like augmented reality (AR) are a key trend in the mobile advertising market as more customers are inclining towards more convenient, accessible, and immersive experiences offered by augmented reality. With the aid of mobile devices, augmented reality marketing is a potent tool that gives businesses the ability to raise engagement and improve brand value. As the e-commerce and retail industries grow, AR is gaining popularity resulting in the development of the market for mobile advertising. AR brings in-house experiences into customer’s homes, allowing them a chance to view how the product looks and fits which gives immense advantage to the mobile advertising sector.
Key Market Players
The major players in the global mobile advertising market report are:
- Facebook, Inc.
- Alphabet, Inc.
- Microsoft Corporation
- Twitter, Inc.
- InMobi PTE Ltd
- Amobee, Inc.
- Others.
The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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Over 3000 EMR consultants and more than 100 analysts work very hard to ensure that clients get only the most updated, relevant, accurate and actionable industry intelligence so that they may formulate informed, effective, and intelligent business strategies and ensure their leadership in the market.
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