El nuevo estudio de Informes de Expertos titulado ‘Mercado Latinoamericano de Vídeo a la Carta, Informe y Pronóstico 2023-2028′, ofrece un análisis detallado de los factores que están contribuyendo a una perspectiva positiva del mercado. Investiga diversos aspectos del mercado, como modelo de negocio, aplicación, y las regiones clave. Además, el informe examina los retos y la competencia en el mercado utilizando los modelos de las cinco fuerzas de Porter y realiza un análisis FODA. Además, examina las tendencias más recientes y futuras del mercado y su influencia en el algoritmo. El estudio lleva a cabo una investigación exhaustiva, teniendo en cuenta los indicadores de precios y los actores del mercado, y demuestra su impacto en la dinámica y el panorama del mercado.
The new report by Informes de Expertos titled, ‘Latin America Video On-Demand Market 2023-2028’ , provides a detailed analysis of the factors that are contributing to a positive market outlook. It investigates various aspects of the market, including business model, application, and key regions. Additionally, the report examines the challenges and competition in the market using Porter’s Five Forces models and conducts a SWOT analysis. Moreover, it examines the latest and future trends in the market and their influence on the algorithm. The study conducts thorough research, considering price indicators and market players, and demonstrates their impacts on market dynamics and landscape.
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Los aspectos más destacados del informe son:
Visión General del Mercado (2018-2028)
• CAGR del Periodo de Pronóstico (2023-2028): 12,46%
El crecimiento del mercado de vídeo a la carta en América Latina se ve influido por la creciente disponibilidad y adopción de la conectividad a Internet de alta velocidad en la región, que ha contribuido significativamente al aumento de los servicios de vídeo a la carta. A medida que más hogares obtienen acceso a conexiones fiables a Internet, la demanda de plataformas de streaming y contenidos de vídeo en línea se ha disparado. Esta tendencia se acelera aún más por la creciente popularidad de los teléfonos inteligentes y otros dispositivos con conexión a Internet, que permiten a los usuarios acceder a los servicios de vídeo a la carta sobre la marcha. En consecuencia, en 2021, el mercado obtuvo un valor de USD 3,07 mil millones y se espera que obtenga una CAGR del 12,46%.
La preferencia por el contenido bajo demanda y las experiencias de visualización personalizadas están impulsando la expansión del mercado de VOD en América Latina. Hoy en día, los consumidores buscan un mayor control sobre sus opciones de entretenimiento, y las plataformas VOD ofrecen la comodidad de seleccionar y transmitir contenidos en el momento y lugar que prefieran. La posibilidad de ver series de televisión completas, acceder a una amplia biblioteca de películas y descubrir contenidos exclusivos es cada vez más atractiva para el público latinoamericano. Además, la disponibilidad de contenidos localizados y regionales en las plataformas de vídeo a la carta ha tenido un gran eco entre los espectadores, lo que ha impulsado aún más la adopción de estos servicios en la región.
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Industry Definition and Major Segments
Video on-demand (VOD) refers to a service that allows users to select and stream video content at their convenience. It provides the flexibility to watch movies, TV shows, and other programs whenever and wherever desired, bypassing traditional broadcast schedules. Users can access VOD through various platforms and instantly start playing their chosen videos from a wide range of available content.
Based on business model, the industry is segmented into:
• Transactional Video-on- Demand (TVoD)
• Subscription Video-on-Demand (SVoD)
• Others
The major applications in the IDE report are as following:
• Media and Entertainment
• Education and Training
• Health and Fitness
• Others
Key regions covered include:
• Brazil
• Argentina
• Mexico
• Others
Market Trends
The Latin America video-on-demand (VOD) market is witnessing several notable trends, including the increasing competition among global and regional VOD providers. Major international streaming platforms, as well as local players, are expanding their offerings and investing in original content to capture a larger share of the Latin American market. It is leading to a wider selection of content, improved user experiences, and competitive pricing, ultimately benefiting consumers and driving the adoption of VOD services in the region.
There is a growing preference for streaming and on-demand content consumption over traditional TV and cable services. Latin American viewers are increasingly gravitating towards the convenience and flexibility offered by VOD platforms, allowing them to watch their favourite shows, movies, and other content whenever and wherever they choose. This trend is further amplified by the increasing penetration of internet-enabled devices, such as smartphones and smart TVs, making it easier for viewers to access VOD services. The shift towards VOD is also being driven by the availability of localized and regional content, including original productions, which cater to the cultural and linguistic preferences of Latin American audiences.
Key Market Players
The major players in the market are:
• Netflix, Inc.
• The Walt Disney Company (Disney+)
• Amazon Web Services, Inc.
• Zee Entertainment Enterprises Limited
• Apple Inc.
• Others
This report covers their profiles and provides information on expansions, investments and mergers and acquisitions, among other latest industry developments.
About Us
Informes de Expertos, the Spanish variant of Expert Market Research, is a platform that offers market research and consultancy services to a broad clientele base across Spanish speaking countries. With our primary focus on the Latin America and Spain markets, our research experts provide relevant and actionable insights into the markets and track major trends, economic developments, and global trade data.
Determined to bring client satisfaction, we make sure that our tailored approach meets the client’s unique market intelligence requirements. Our syndicated and customized research reports cover a wide spectrum of industries ranging from pharmaceuticals and food and beverage to packaging, logistics, and transportation.
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