El informe del estudio de mercado de Informes de Expertos titulado, ‘El Mercado Latinoamericano de Productos para el Cuidado del Bebé, Informe y Pronóstico 2023-2028′, ofrece una visión estructurada del mercado, examinando sus diversos segmentos y variables clave como tipo, canal de distribución y las regiones. La investigación recoge un sólido pronóstico de la presencia de factores clave de éxito y limitaciones, sigue a los proveedores bien establecidos y las últimas tendencias de la industria que impactan en el objetivo de crecimiento del mercado global. También evalúa la dinámica del mercado y la relación entre la demanda de los consumidores y el precio del producto, junto con la auditoría de los modelos FODA y de las cinco fuerzas de Porter.
The market study report by Informes de Expertos titled, ‘Latin America Baby Care Products Market 2023-2028 ’, gives structured insights into the market, examining its diverse segments and key variables such as type, distribution channel, and key regions. The research gathers robust forecasting of the presence of key success factors and constraints, tracks well-established vendors, and the latest trends in the industry that impact the growth goal of the overall market. It also assesses the market dynamics, and the relationship between consumer demand and product price, coupled with the audit of SWOT and Porter’s Five Forces models.
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Los aspectos más destacados del informe incluyen:
Visión general del mercado (2018-2028)
• CAGR para el período de pronóstico (2023-2028): 4,30%
El deseo de productos de alta calidad sin parabenos ni sustancias sintéticas ha impulsado el crecimiento de la industria latinoamericana de productos para bebés, cuyo valor se estimó en 1.730 millones de dólares en 2021. Además, se espera que el mercado se expanda entre 2023-2028 debido al aumento de la tasa de natalidad y el poder adquisitivo de los consumidores debido a su creciente renta disponible, que está calibrando el potencial para demandar más y mejores productos estándar para sus bebés. Otros aspectos significativos que influyen en el mercado son la demanda de productos higiénicos y sin humedad entre los padres para prevenir infecciones cutáneas.
En adición, el desarrollo de la cuota de ingresos de actores clave como P&G y Beiersdorf también se está viendo significativamente mejorado por las inversiones a gran escala en una variedad de productos, jabones corporales, toallitas para bebés, lociones corporales y aceites capilares elaborados con ingredientes ecológicos. Además, el apoyo gubernamental y los esfuerzos de colaboración de las principales empresas para mejorar el desarrollo y el lanzamiento de productos están ayudando al mercado a largo plazo con mayores previsiones de beneficios brutos.
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Industry Definition and Major Segments
Baby care products are a variety of products designed to support the health and comfort of infants and young children. These products can include items such as diapers, wipes, formula, baby food, strollers, car seats, baby monitors, bath towels, baby lotions, and more. The primary goal of baby care products is to make it easier for parents and caregivers to take care of young children, providing them with essential items for hygiene, nutrition, safety, and comfort.
Depending on the type, the market is segmented into:
• Baby Toiletries
• Baby Skin Care Products
• Bath Products
• Baby Hair Care Products
The distribution channels in the industry are:
• Hypermarkets and Supermarkets
• Convenience Stores
• Pharmacies
• Online
• Others
Key regions covered include:
• Brazil
• Argentina
• Mexico
• Others
Market Trends
The Latin America baby products market expansion was due to bolstering demand for hygienic and moisture-free products among parents to prevent skin infections and treat diaper rash of their babies and further the estimations of growth are anticipated by key players and their sturdy collaborative efforts in the target region. Therefore, a wider consumer base is attracted towards the market due to the increase in the baby population and the rising awareness of harmful products. Apart from these factors, the increasing penetration of women in workplaces, along with the increase in their disposable income are likely to boost the market in the upcoming years.
The leading players are tailoring growth development strategies and working on product innovation plans in the Latin American region for organic sales. Thus, an accelerated supply channel is demanded by consumers in the target market for completing the excessive requisition for fortified baby food. Apart from all these aforementioned factors, the baby toiletries segment in the target market in the Latin American region is growing with the effect to prevent infection and maintain hygiene and comfort and further is estimated to provide abundant opportunities to potential entrants in the market.
Key Market Players
The major players in the market are:
• Hindustan Unilever Limited
• The Proctor and Gamble
• Johnson & Johnson Private Limited
• The Himalaya Drug Company
• Kimberly-Clark
• Beiersdorf
• Others
This report covers their profiles and provides information on expansions, investments and mergers and acquisitions, among other latest industry developments.
About Us
Informes de Expertos, the Spanish variant of Expert Market Research, is a platform that offers market research and consultancy services to a broad clientele base across Spanish speaking countries. With our primary focus on the Latin America and Spain markets, our research experts provide relevant and actionable insights into the markets and track major trends, economic developments, and global trade data.
Determined to bring client satisfaction, we make sure that our tailored approach meets the client’s unique market intelligence requirements. Our syndicated and customized research reports cover a wide spectrum of industries ranging from pharmaceuticals and food and beverage to packaging, logistics, and transportation.
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