El informe del estudio de mercado de Informes de Expertos titulado, ‘El Mercado de Jabón de Baño en America Latina, Informe y Pronóstico 2023-2028′, ofrece una visión estructurada del mercado, examinando sus diversos segmentos y variables clave como tipo, forma, canal de distribución y las regiones. La investigación recoge un sólido pronóstico de la presencia de factores clave de éxito y limitaciones, sigue a los proveedores bien establecidos y las últimas tendencias de la industria que impactan en el objetivo de crecimiento del mercado global. También evalúa la dinámica del mercado y la relación entre la demanda de los consumidores y el precio del producto, junto con la auditoría de los modelos FODA y de las cinco fuerzas de Porter.
The market study report by Informes de Expertos titled, ‘Latin America Bath Soap Market 2023-2028’ , gives structured insights into the market, examining its diverse segments and key variables such as type, form, distribution channel, and key regions. The research gathers robust forecasting of the presence of key success factors and constraints, tracks well-established vendors, and the latest trends in the industry that impact the growth goal of the overall market. It also assesses the market dynamics, and the relationship between consumer demand and product price, coupled with the audit of SWOT and Porter’s Five Forces models.
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Los aspectos más destacados del informe incluyen:
Visión general del mercado (2018-2028)
• CAGR para el período de pronóstico (2023-2028): 4,50%
El mercado latinoamericano de jabón de baño está creciendo a un ritmo robusto debido a la expansión del tamaño del mercado de productos de consumo y sus usos por el crecimiento población. El mercado de jabón de baño en América Latina fue contabilizado para registrar un valor medio de 1,78 mil millones en el año 2021 a través de innovaciones de productos y diversificaciones, y agresivas campañas de marketing de los principales fabricantes.
Con el aumento de los ingresos de los consumidores y su demanda de productos de mejor calidad según sus deseos está surgiendo la diversificación del producto. Además, la gente busca jabones con distintos olores y propiedades hidratantes, lo que contribuye al crecimiento del sector. Asimismo, las agresivas estrategias de marketing de los principales fabricantes, junto con el respaldo de celebridades, están impulsando el avance del sector en América Latina durante el periodo de pronóstico.
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Industry Definition and Major Segments
Bath soap is a toiletry and personal care product that works as a cleansing agent and comes in a variety of sizes, shapes, patterns, and fragrances. It is a lubricating product and has moisturising properties. Bath soap has surface active agents and is used to clean the dust, dirt, or germs on the body while bathing.
Based on product types, the bath soap market is bifurcated into:
• Premium Products
• Mass Products
The bath soap market, because of form, is divided into:
• Solid Bath Soaps
• Liquid Bath Soaps
On the basis of distribution channel, the industry is divided into:
• Supermarkets and Hypermarket
• Convenience Stores
• Pharmacies
• Specialty Stores
• Online
• Others
Key regions covered include:
• Brazil
• Argentina
• Mexico
• Others
Market Trends
Due to the region’s rapid population expansion, high purchasing power brought on by consumers’ rising disposable income, availability of a wide range of product lines, and new product releases, the Latin American bath soap market is anticipated to expand at a quick rate during the forecast period. Further, with the effect of their shifts in lifestyles and aggressive marketing impacting their requirements and tastes, the target market in Latin America is seeing a strong propensity of consumers.
This rise in demand has prompted retailers to develop better processes and quicken the production cycle, opening up new growth potential for the market’s top bath soap manufacturers. A high demand for bath soap and beauty products is guaranteed due to their growing use in personnel care and for their sanitary applications. Briefly stated, the significant rise in bath soap in Latin America is changing the outlook for the market as a result of all these aforementioned factors.
Key Market Players
The major players in the market are:
• Unilever
• The Procter & Gamble Company
• Colgate-Palmolive Company
• Natura&Co
• in-cosmetics Connect
• Beiersdorf AG
• Others
This report covers their profiles and provides information on expansions, investments and mergers and acquisitions, among other latest industry developments.
About Us:
Informes de Expertos, the Spanish variant of Expert Market Research, is a platform that offers market research and consultancy services to a broad clientele base across Spanish speaking countries. With our primary focus on the Latin America and Spain markets, our research experts provide relevant and actionable insights into the markets and track major trends, economic developments, and global trade data.
Determined to bring client satisfaction, we make sure that our tailored approach meets the client’s unique market intelligence requirements. Our syndicated and customized research reports cover a wide spectrum of industries ranging from pharmaceuticals and food and beverage to packaging, logistics, and transportation.
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