El informe del estudio de mercado de Informes de Expertos titulado, ‘El Mercado de Perfumes en América Latina, Informe y Pronóstico 2022-2027′, ofrece una visión estructurada del mercado, examinando sus diversos segmentos y variables clave como tipo, categoría, canal de distribución y las regiones. La investigación recoge un sólido pronóstico de la presencia de factores clave de éxito y limitaciones, sigue a los proveedores bien establecidos y las últimas tendencias de la industria que impactan en el objetivo de crecimiento del mercado global. También evalúa la dinámica del mercado y la relación entre la demanda de los consumidores y el precio del producto, junto con la auditoría de los modelos FODA y de las cinco fuerzas de Porter.
The market study report by Informes de Expertos titled, ‘Latin America Perfumes Market 2022-2027’, gives structured insights into the market, examining its diverse segments and key variables such as type, category, distribution channel, and key regions. The research gathers robust forecasting of the presence of key success factors and constraints, tracks well-established vendors, and the latest trends in the industry that impact the growth goal of the overall market. It also assesses the market dynamics, and the relationship between consumer demand and product price, coupled with the audit of SWOT and Porter’s Five Forces models.
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Los aspectos más destacados del informe incluyen:
Visión general del mercado (2017-2027)
• CAGR para el período de pronóstico (2022-2027): 10,05%
El mercado latinoamericano de perfumes creció considerablemente en 2021 y tuvo un valor de 2.950 millones de dólares. Se prevé que el mercado objetivo crezca a un ritmo exponencial durante 2022-2027 debido a la creciente popularidad de los perfumes entre las generaciones jóvenes. Los vendedores se están aprovechando del efecto de la banda y ganando pedidos de demanda masiva de la base de consumidores objetivo en la región de América Latina.
Además, el aumento de los ingresos de los consumidores y su deseo de adquirir productos de lujo está ayudando al crecimiento del mercado. Además, las innovaciones en el desarrollo de productos para obtener fragancias mejores, únicas y duraderas están ayudando al mercado de los perfumes en América Latina a expandirse. Las perspectivas de este mercado están cambiando con la personalización exigida por la población femenina y las fragancias de lujo para mejorar su estilo personal y lograr una alta presentabilidad.
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Industry Definition and Major Segments
Perfume is made of essential oils and is a type of aromatic liquid made from ingredients or essence of flowers, spices, and other products which gives a pleasant odour after application. These can be naturally or synthetically as per the requirements and preferences of people.
The report has given an analysis of the perfume market according to the type it covers:
• Premium Products
• Mass Products
The study of the Perfumes market, by category, evaluates the market into:
• Female Fragrances
• Male Fragrances
• Unisex Fragrances
By distribution channel, the report covers
• Specialty Stores
• Departmental Stores
• Online Stores
• Hypermarkets and Supermarkets
• Other
Key regions covered include:
• Brazil
• Argentina
• Mexico
• Others
Market Trends
The Latin American perfume market is poised to grow due to the high utilisation of perfumes, deodorants, and fragrances in Brazil and Mexico. This massive requisition was monitored from the part of the female population and their demand for customisation. Furthermore, many popular brands use a price skimming policy to gain higher profits with the upshot of the bandwagon effect. This marketing strategy is especially aiding the key players of perfume in the Latin American region due to the presence of high-end fashion verticals and people’s desire to acquire luxurious goods.
This market change has opened the doors for producers to innovate the product through in-depth R&D coupled with product development as per current trends. Therefore, the perfume market is expected to grow at a sturdy pace in the target region due to the massive demand of consumers for pefumes and on-time supply by the manufacturers through accelerated production in business units.
Key Market Players
The major players in the market are:
• Natura Cosmeticos SA
• Grupo Boticário
• GRUPO HINODE PARTICIPACOES S.A.
• Puig SL
• Avon Products Inc.
• Coty Inc.
• LVMH Moët Hennessy-Louis Vuitton
• Others
The insights in the market research report provide growth possibilities, socio-political environment factors affecting the market, launches of products, new entrants dominating the market, and the presence of key companies driving the industry.
About Us:
Informes de Expertos, the Spanish variant of Expert Market Research, is a platform that offers market research and consultancy services to a broad clientele base across Spanish speaking countries. With our primary focus on the Latin America and Spain markets, our research experts provide relevant and actionable insights into the markets and track major trends, economic developments, and global trade data.
Determined to bring client satisfaction, we make sure that our tailored approach meets the client’s unique market intelligence requirements. Our syndicated and customized research reports cover a wide spectrum of industries ranging from pharmaceuticals and food and beverage to packaging, logistics, and transportation.
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