The new report by Expert Market Research titled, ‘North America Laundry Detergents Market Report and Forecast 2021-2026’, gives an in-depth analysis of the North America laundry detergents market, assessing the market based on its segments like form, type, application, and major regions. The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.
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The key highlights of the report include:
Market Overview (2016-2026)
- Historical Market Size (2020): USD 10.3 Billion
- Forecast CAGR (2021-2026): 3.1%
In North America, the market for laundry detergents is growing due to population expansion, particularly among the middle class. According to estimations, the middle-class population in North America is said to increase by 10 million by 2030, against 2020. North America boasts of some of the biggest urbanised locations in the world. About 80% of the total population in the United States and Canada is urban. The rate of urbanisation is rapidly increasing and causing lifestyle changes boosting the laundry detergent market growth. The awareness about improving health and hygiene among consumers coupled with increasing disposable incomes is also driving the growth of the market in North American region.
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Industry Definition and Major Segments
Laundry detergent is a type of detergent used to clean clothes. Detergent refers to a mixture of chemical compounds that includes compounds like alkylbenzene sulfonates, which are similar to soap but are less impacted by hard water. The common ingredients used are surfactants, catalytic enzymes, fragrance and colours.
On the basis of form, the market is segmented into:
Based on type, the market is divided into:
- Enzymatic
- Non-Enzymatic
The application areas are bifurcated into:
- Household
- Industrial and Institutional
The major regional markets include:
- United States
- Canada
Market Trends
The growing household sector is leading the market growth of laundry detergents in the North American region. The rising population and increasing disposable incomes have increased the demand for textile and residential laundry care products. Despite the fact that the residential sector dominates the laundry detergent market in North America, the industrial and institutional segment is expected to rise significantly due to rising demand from textile companies, hospitals (which has been boosted by the pandemic), and laundry services. Further, product innovations taking place to incorporate organic and sustainable products is strengthening the market more. A strong distribution network combined with growing hygiene consciousness is also driving the market towards heights in the region.
Key Market Players
The major players in the market are S. C. Johnson & Son, Inc., The Procter & Gamble Company, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, and The Clorox Company, among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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Note 2: As the novel coronavirus (COVID-19) continues to spread across the world, our analysts are constantly tracking the impact of this rapidly evolving situation on the markets and the consumer purchase behaviours. Thus, our latest estimates and analysis about the current market trends and forecast will exhaustively reflect the effects of this emerging pandemic.
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